We are a small, Northern California company, woman-run and owned since 1999. No larger corporation, no outside investors – with the help of our community and our customers we’ve boot-strapped our way to a band of 300 or so – all committed to the idea of women owning and risking and leading.
We believe that the outdoors and a good workout can be the antidote to many of life’s problems. We believe that business is a team sport, a grand experiment and a powerful engine of change. Above all, we believe in women. We are fit to run, we are fit to lead, we are fit to win.